Tourism is big business. In the UK alone, it supports over 3 million jobs and contributes a staggering £127bn to the economy every single year. With this value projected to more than double by 2025, Picmo worked with Sequence to animate a guide to digital tourism and destination marketing. With a mix of 2D illustrations and flat shaded 3D graphics, combined with a subtle texture overlay, the visuals have a suitably fresh and colourful vibe. Backed up with digital fly-through of recent project examples and real world results, the explainer animation has proven to be an invaluable marketing tool.